By: Engy Mohamed

As the release of the much anticipated Beauty and the Beast remake approaches, Emma Watson continues to prove that she might as well be a real-life princess.

When she’s not starring in blockbuster movies, being a feminist icon or becoming a UN Women Goodwill Ambassador, Watson tries to come up with even more ways to make a change. In fact, the actress has recently launched an Instagram account titled @the_press_tour where she documents every one of her looks as she travels to promote her new film, Beauty and the Beast.

The Press Tour is Watson’s way of making a powerful statement through fashion to promote sustainable wear and show that it can be just as trendy as it is efficient. The account features an array of different looks, each accompanied by a detailed caption that lays out exactly how each outfit is dedicated to being more eco-friendly.

Watson’s latest look on the account featured a black and white Roland Mouret jumpsuit. The French designer who created the dress was the producer for the film Ten Billion, “which highlights the impact of our growing population on the earth’s resources and covers topics ranging from climate change, ecosystem loss, pollution, and resource depletion,” explained Watson in the post.

On the other hand, Watson’s heels were created using sustainable materials such as canvas, hemp, and faux leather produced from recycled plastic bottles.

So nice to meet everybody at the first day of the Los Angeles @beautyandthebeast junket. The journalist who came dressed up as Lumiere was a particular delight! 🇺🇸🌹 Jumpsuit by @roland_mouret, who was a producer for the film Ten Billion, which highlights the impact of our growing population on the earth’s resources and covers topics ranging from climate change, ecosystem loss, pollution, and resource depletion. Los Angeles­-based @susistudio design animal-free footwear using sustainable materials such as canvas, hemp, and faux leather produced from recycled plastic bottles. The focus of the brand is to inspire compassion towards humanity, animals, and the environment through creativity #30wears @article_22 upcycle Vietnam War-era bombs, planes, and other aluminium scrap to make Peacebomb jewellery. The more Peacebomb jewellery is worn, the more land is cleared and made safe for the surrounding communities #30wears Fashion info verified by @ecoage #ecoloves Skin prepped by combining Heritage Store Rosewater Glycerin Water with moisturiser and applying all over the face, neck and décolletage. @rmsbeauty “Un” Cover Up was used as foundation and concealer with “Un” Powder to set. RMS Beauty is free from nanotechnology and GMO ingredients. @tataharper Very Bronzing was used on eyes, along lower lash line in contour of eye and under cheekbones. Tata Harper runs her company in the belief that a company that makes products for women should be run by a woman. Eyes were accentuated with @janeiredale Liquid Eyeliner in Black/Brown which is vegan and certified cruelty-free by PETA. Lips are the Sweet & Safe Kiss Lipstick from Ecocert Greenlife-certified @absolution_cosmetics who collaborated with @christophedanchaud_makeup to create this line of lipsticks. Beauty brands verified by @contentbeauty

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Watson did not miss a detail when she used cruelty-free, organic makeup to add to her look, finally adorning it with a Peacebomb jewellery set upcycled from Vietnam War-era bombs, planes, and other aluminium scrap.

Nihao Shanghai! Had the most wonderful premiere at Disneyland this evening. So excited to be here and thank you for the generous welcome 🇨🇳 🌹 P.S. The Pirates of the Caribbean ride is amazing! Gown crafted from left-over fabric from a previous @eliesaabworld Haute Couture collection. The dress is made from 15 metres of tulle, embroidered with silk thread, sequins, beads and stones, five metres of illusion tulle and four metres of crepe georgette silk. Trainers by: @Veja, a brand that uses innovative, ecological materials, such as Amazonian wild rubber and recycled plastic bottles. @goodguysdontwearleather who do not use any animal products and make their collections in Porto to help preserve the traditional shoe making industry. @allbirds, who recently received status as a certified B Corporation, meaning they meet rigorous standards of social and environmental performance, accountability, and transparency. Gown validated and fashion information verified by @ecoage #ecoloves Make-up base is @kjaerweis Cream Foundation and @rmsbeauty “Un” Cover Up. Kjaer Weis is a certified-organic and natural make-up line that creates refillable metal packaging to help reduce waste. Cheeks tinted with @beautycounter Colour Sweep Blush Duo, which has a compact made of FSC-certified paper, and @tataharper Volumizing Lip & Cheek Tint. Beauty Counter have ‘The Never List’ of 1,500 questionable or harmful chemicals that they never use in their products. Eyes are @jilliandempsey Khôl Eyeliner (who chooses to use organic and naturally-derived ingredients when formulating her make-up line), @vapourbeauty (who operates its own USDA-approved organic lab) Mesmerize Eye Colour and Kjaer Weis Eye Shadow. Highlight in the inner eyes was created with Kjaer Weis Radiance and brows were finished with @janeiredale Brow Gel. Kjaer Weis Mascara was used on lashes. Lips are a mix of @absolution_cosmetics Sweet & Safe Kiss Lipstick in Rouge Bordeaux and Kjaer Weis Lipstick in Beloved. All brands are cruelty-free. Beauty brands verified by @contentbeauty

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Watson’s initiative is certainly a remarkable way of using publicity and fashion to promote a healthy and eco-friendly lifestyle. The account has us looking forward to not just the movie, but the future looks we could expect as the Beauty and the Beast press tour continues.

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